Discovering a not so far away treasure
La Ribagorza wanted to show the world that it is more than just the Pyrenees. That is why it needed a brand that, in addition to its beautiful mountains and its Aneto peak, represented each of its other not so much known areas.
To do this, we researched and met with local mayors, business associations and visitors to identify Ribagorza’s hidden gems and its true essence. Of course, we also had the chance to spend a few days on "vacation" in the area.
It was incredible to discover in first person everything that Ribagorza has to offer, and this is how we reflected it.
A brand of high and low beat
Naturalness and authenticity as key elements.
Authenticity, nature, cold and warm colours are also present in photography
If you like travelling, you will like La Ribagorza
"La Ribagorza launches its new tourism brand with the slogan 'Inspire, explore', which seeks to help the sector recover after the Covid-19 crisis."