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Branding
Web
Servetia
Leading the energy transformation of Switzerland
Servetia is an initiative created with the objective of incentivising energy efficiency solutions in Switzerland to contribute to the “net zero” target.
The drivers of this project, BASE, E4S and Fondation Valery, contacted us to help them create a brand that was up to the challenge. They needed to clearly explain the model and motivate Swiss companies to be part of this transition.
A race run as a team
The visual and verbal identity of Servetia uses the symbolic world of races and self-improvement through sport, which is very prominent in Swiss culture. The result is a dynamic, elegant brand in constant movement, which motivates Swiss companies to be better, to make an effort and to work as a team on the challenge of decarbonisation.
Fully equipped for the journey
To help disseminate the concept and capture leads, a corporate website was created where case studies, news, more information about the model, and contact details can be found.
Additionally, dissemination materials were developed for events and social media, targeting a B2B audience.
