Your Virtual Cold Chain Assistant
BRANDING
A cool and necessary project in every way
Your Virtual Cold Chain Assistant is a project born to improve the situation of farmers in developing countries. It does so by facilitating access to data that allows them to make better agreements in the market and, above all, to infrastructure to keep their product fresh for several days without breaking the cold chain. It eliminates the biggest of their problems: food waste.
At Jaimito we provided clarity and identity to this idea through a common thread: the chain. Because YVCCA wants not to break the cold chain to break the cycle of poverty for many farmers.
YVCCA is a brand that was born to be digital but has analog features. It combines the technological and traditional agriculture symbolic worlds, seeking a balance for both farmers and technology providers to feel identified. You can browse through its website here.
