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BRANDING
WEB
PERFORMANCE BRANDING
Lawyers for Projects
Leading the way in new legal practice
In 2017 Lawyers for Projects set a new course in the legal sector. It launched a model of flexible legal services that offers an option different from the traditional firm for both lawyers and businesses that require legal services.
In 2025, with its model growing, Lawyers for Projects needed branding that would represent its innovative and flexible spirit.
The purpose of Lawyers for Projects is to empower professionals of the legal sector, and its new branding therefore shows them the path to follow, literally and metaphorically, through a simplified system of arrows, icons and symbols, a colourful and fresh approach, and the slogan “Power to the lawyer”.
A robust “W” acts as the logo of the brand, which represents the connection of power, the name and the target (lawyer). Using a figure-ground design, an arrow is shown, representing progress, growth and the quality of its service and its lawyers.
Digital mentality
The Lawyers for Projects model bases part of its success on technology, therefore its branding is designed to flow in the digital environment. Its graphic system adapts to any format and consists of animated elements that bring energy without losing the sensation of clarity or professionalism.
A new corporate website has been developed to clearly explain its model and its purpose to potential clients and collaborators. In addition to this rebranding, a Performance Branding campaign is being carried out, mainly undertaken on LinkedIn, with the aim of growing the brand’s audience, and as a result, its opportunities with new clients.
