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Branding
Blockets
Art and the blockchain
Blockets is a startup that generates blockchain-based tickets for cultural industry events like the cinema and theatre. This technology makes your ticket, the blocket, much more secure, transparent and traceable, as well as it being unique like any NFT.
The brand had to convey quality and exclusivity in the digital world, thus moving away from more conventional ticketing platforms.
In order to enhance the quality and romanticism of cultural shows, the brand wanted to recapture the spirit of art deco and the showbiz society of the 1920s, where going to the cinema and theatre was seen as a privilege and a big event. This aura is integrated into a digital world inspired by the UI of streaming platforms, with the use of dark mode, flat colours and digital cards.
Each blocket is unique and one-of-a-kind.
Each blocket, especially its digital version, is unique and one-of-a-kind. This is why it has a special
design that varies according to the show and the user's information. The magic of getting your
tickets for the next big play is back but with a 21st century twist.
